Marketing & Communications
HeartSource clients use the Columbia name for their program's benefit from incorporating it in all print and media advertisements to simply using Columbia's crown logo as part of a marketing program.
One program takes advantage of its Columbia affiliation to offer an annual, CME-accredited symposium, inviting Columbia physicians to speak and local physicians to attend, thereby strengthening the its referral community. | Building referral networks is part of creating a successful program.
Columbia HeartSource assists clients in recognizing service opportunities, identifying organizational strengths, aligning those strengths with market opportunities, and creating targeted marketing and communications initiatives.
The Columbia name is recognized for excellence both nationally and internationally and can be used to advantage by HeartSource clients to recruit clinicians and to attract patients.
We invite our clients to brand their program as a member institution of Columbia University's Premier Cardiac Network.
This status extends to the privilege of Columbia-accredited continuing medical education (CME) initiatives that may connect a local hospital to its referral community.
HeartSource clients may opt to work with the Department of Surgery's Office of External Affairs, which has expertise in planning and managing conferences, producing videos, and overseeing the writing and design of marketing and communications print and web-based materials.
Columbia HeartSource personnel are available to support a hospital in its efforts to establish or revitalize a cardiac surgery program.
Dr. Eric A. Rose, Chairman of the Columbia Department of Surgery and CEO of Columbia HeartSource, has testified in support of Stamford Hospital’s Certificate of Need.
In South Carolina, Dr. Rose jointly published an editorial with the CEO of Columbia HeartSource Community affiliate St. Francis Hospital to help restore confidence in the cardiac surgery program, which now thrives.
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